The challenge
Corely was competing in a market where everyone sounded the same.
Three competitors were making similar claims, so buyers had little to separate one company from another. When that happens, price usually becomes the easiest way to choose.
Corely had plenty of useful knowledge and research. The problem was that most of it was hidden behind lead forms. Buyers couldn’t see the expertise until they were already talking to sales.
What we did
We put Corely’s expertise where people could actually find it.
Open research
We published the benchmark report in full instead of putting it behind a form. The supporting dataset was available too.
Executive voice
We built a founder-led newsletter around real opinions and useful arguments instead of another collection of industry news.
Earned coverage
We used the original research to pitch relevant trade publications and earn coverage around the data.
Sales enablement
The research didn’t stop at SEO and PR. We turned it into useful material the sales team could send during active deals.
