The challenge
Stacklane had no shortage of traffic. What they were missing was the next step.
Organic sessions were up 40% year over year, but demo requests were still flat. Most of the traffic was landing on helpful educational articles. People were getting their answers and leaving without ever reaching the pages that could turn them into leads.
So we stopped looking at traffic as the problem and looked at what happened after people arrived.
What we did
We went through the site and worked out where the journey was breaking.
Intent audit
We looked at the pages already getting traffic and matched them with the intent behind those searches. Some pages were attracting people who were nowhere near ready to buy.
Bottom-funnel content
We built comparison, pricing and alternatives pages for visitors who were already looking at their options.
Internal linking
We connected the high-traffic articles to the pages that actually mattered for conversions. Visitors had a clearer next step instead of hitting a dead end.
Demo offer testing
We changed the demo CTA based on the questions buyers were asking during the sales process.
